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Sales Moms ForumGeneralCatalog Exchange › Catalog Exchanges ?
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dacrmn
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Location: Campbell, MO
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Catalog Exchanges ?
Jul 11th, 2007 at 12:40pm
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Most of us have websites to our businesses.  Unless you are planning on having a catalog party, I would not ask for catalog exchanges due to the expense of postage.  I had previously sent out over 50 catalogs for Fuller Brush and only got 1 order.  Just my 2 cents worth.  Roll Eyes
  

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PartiesByMarly
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Re: Catalog Exchanges ?
Reply #1 - Jul 13th, 2007 at 10:22am
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I do agree that sometimes sending that many catalogs out are expensive.  But the way I look at it, some people DO NOT have access to the internet at all times and would still like to view your products.  For me, it has paid off.  If your catalogs cost you $10 for 25 like mine do, If you get ONE outside order from a customer that totals $40-$50, It has paid for those catalogs you feel were a waste.  As business women we need to think long term not just short term profits. I have gotten calls from customers yrs later to order something because they came across an old catalog. BTW if you send something to a customer, send it in a folder instead of a plain envelope.  People tend to throw envelopes away, EVEN WITH the contents still in it!! People hang on to folders for some odd reason, I guess because they can pile things in it!  Also, when mailing out catalogs, give them an incentive to order with YOU! Give them a free gift, It can be something as simple as a coupon, or something you have that's discontinuted and need to get rid of.  Inexpensive things work best to maximize YOUR profit!  Hope this helps you out!
  
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Cassidy22
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Re: Catalog Exchanges ?
Reply #2 - Oct 8th, 2007 at 10:06pm
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Sometimes catalogs are just easier to browse through... at your leisure... You don't always have the web, and sometimes people are just sick of being in front of a PC.

I have one experience with one of my favorite clothing stores. They don't have a B&M near me, but I get their catalogs in the mail. The catalog is BEAUTIFUL! When I go shop on the web, I find it harder to find the things I want by chugging through their menu system online. I go to the catalog, pick my favorites, and then type the item numbers into the web to place my order. Catalogs can be helpful...
  
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